{"id":10368,"date":"2023-11-17T18:30:20","date_gmt":"2023-11-17T17:30:20","guid":{"rendered":"https:\/\/www.lucca.fr\/actualites\/?p=10368"},"modified":"2024-05-15T12:12:06","modified_gmt":"2024-05-15T10:12:06","slug":"metro-boulot-retro-linspiration-pop-culture-de-la-derniere-campagne-lucca","status":"publish","type":"post","link":"https:\/\/www.lucca.fr\/actualites\/metro-boulot-retro-linspiration-pop-culture-de-la-derniere-campagne-lucca\/","title":{"rendered":"M\u00e9tro boulot r\u00e9tro : l\u2019inspiration pop culture de la derni\u00e8re campagne Lucca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10368\" class=\"elementor elementor-10368\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af47b2b e-flex e-con-boxed e-con e-parent\" data-id=\"5af47b2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73702f95 elementor-widget elementor-widget-text-editor\" data-id=\"73702f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour notre campagne de marque de rentr\u00e9e, nous sommes sortis des sentiers battus en prenant le contre-pied des standards de la pub avec une ambiance r\u00e9tro-futuriste.<\/p><p>Pour r\u00e9ussir ce pari artistique, nous avons fait appel \u00e0 <a href=\"http:\/\/markthomasillustration.co.uk\/\">Mark Thomas<\/a>, un illustrateur britannique qui applique les m\u00eames m\u00e9thodes de travail depuis pr\u00e8s de 50 ans. Toutes les illustrations ont \u00e9t\u00e9 enti\u00e8rement r\u00e9alis\u00e9es \u00e0 la main : toiles, chevalets, crayons, pinceaux et peinture \u00e0 l&rsquo;huile. Aucun ordinateur n\u2019a \u00e9t\u00e9 maltrait\u00e9 durant le processus cr\u00e9atif qu\u2019il a gentiment accept\u00e9 de nous d\u00e9voiler au cours d\u2019une interview.<\/p><p><iframe title=\"Interview de Mark Thomas, illustrateur de la campagne &quot;l&#039;humain a de la ressource&quot;\" width=\"1170\" height=\"878\" src=\"https:\/\/www.youtube.com\/embed\/d2mLRK_pmVw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pour notre campagne de marque de rentr\u00e9e, nous sommes sortis des sentiers battus en prenant le contre-pied des standards de la pub avec une ambiance r\u00e9tro-futuriste.<\/p>\n","protected":false},"author":215,"featured_media":10369,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-10368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vie-dentreprise"},"_links":{"self":[{"href":"https:\/\/www.lucca.fr\/actualites\/wp-json\/wp\/v2\/posts\/10368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucca.fr\/actualites\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucca.fr\/actualites\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucca.fr\/actualites\/wp-json\/wp\/v2\/users\/215"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucca.fr\/actualites\/wp-json\/wp\/v2\/comments?post=10368"}],"version-history":[{"count":0,"href":"https:\/\/www.lucca.fr\/actualites\/wp-json\/wp\/v2\/posts\/10368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucca.fr\/actualites\/wp-json\/wp\/v2\/media\/10369"}],"wp:attachment":[{"href":"https:\/\/www.lucca.fr\/actualites\/wp-json\/wp\/v2\/media?parent=10368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucca.fr\/actualites\/wp-json\/wp\/v2\/categories?post=10368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucca.fr\/actualites\/wp-json\/wp\/v2\/tags?post=10368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}